in

How AIR.io Helps Brands and Influencers Create Limitless Opportunities

How AIR.io Helps Brands and Influencers Create Limitless Opportunities

Last Updated on June 10, 2021

Think about the last time you bought something. Maybe it was a watch, a trendy food item, a car, or perhaps the latest smartphone. Where did you first see the product? What made you interested in it?

Odds are, you first laid eyes on it from an Influencer. There’s no doubt that influencer marketing has reached unprecedented heights in only a few short years. The market is massive enough that it’s also become a lucrative career for many. Brands, on the other hand, love collaborating with digital talents because of their unique and fresh take on creating content.

But with a cutthroat environment, how can Influencers and brands meet halfway?

Instagram vs YouTube: Which is a Better Influencer Marketing Platform for Your Business?

Social media fatigue is real. Millions of digital talents are vying for the spotlight in all kinds of social platforms, from Instagram to TikTok. This begs the question: will influencer marketing eventually end?

Perhaps; but for now, it’s quite the opposite.

Despite the challenges of 2020, influencer marketing, in fact, grew stronger and more in demand. Numbers from data services company, Inmar Intelligence, showed that 84 percent of shoppers made purchases because of Influencer recommendations. Most of these purchases were above $100, while about 10 percent made purchases above $1000.

Why are Influencers’ recommendations more trustworthy than say, a celebrity?

For one, Influencers are just like us. They are moms, dads, teens, students, and regular workers, who are just passionate about the products and services they are promoting. They could be a friend, a colleague, or a neighbor.

And science has proven that we are more likely to buy if the suggestion came from someone we already know.

Bridging gaps in influencer marketing with AIR Media-Tech

Increase Productivity Wwith Time and Labor Management

Most individuals dive into the crazy world of influencer marketing with no guidance and hope for the best. While this can work well for a while, in the long run, you may find yourself lost, exhausted, and alone.

It’s not easy being an Influencer. And it’s no walk in the park looking for one, too. If you want to make the most of your talent and budget and be in it for the long haul, you’re going to need help from trusted experts.

AIR is a global media-tech company that offers advanced products for influencers and brands. Since 2011, they have helped to develop 3,138 channels in 44 countries, amounting to over 20B in combined monthly views. Plus, they have successfully collaborated with 217 international brands to grow their global reach.

AIR has all kinds of services for creators and businesses. There’s the AIR Creators Ecosystem for budding digital talents as well as established Influencers. For brands that want more engagement or help with branded content, there’s AIR Brands. They’re also certified Partners with YouTube, Google, and work directly with Tiktok.

Digital talents that have partnered with AIR Media-Tech have been awarded Silver, Golden, and Diamond YouTube buttons. Struggling to monetize your channel? Or maybe you want to get into new markets or reach a new audience? Don’t worry: AIR has got your back.

Advancing your career as an influencer

Most people think that Influencers have it easy. This is usually because they portray themselves as fun, carefree individuals online. But being a digital talent is tough, especially if you’re not seeing the fruits of your labor.

Working on platforms like YouTube and TikTok is a 24/7 job. An Influencer needs to deal with various challenges, such as spotting fake followers, keeping up with trends, tapping into emerging markets, and creating fresh content, to name a few. Not to mention you also need to know about FTC regulations and requirements, on-brand strategies, algorithm updates, etc.

With so much stuff to do and so little time, even beginners can burn out.

Every Influencer will need a smart and creative team who will help them align their values with their goals. When you join the AIR Creators Ecosystem by AIR Media-Tech, you won’t just be joining a warm, friendly community of like-minded people, you will receive the proper guidance for creating a successful channel, too!

They offer services on developing cross-platform strategies, monetization, branded merch, protecting your rights, as well as help in design, animation, payments, and channel audit. These are just some of the privileges you’ll get with AIR. What’s more, they can assist you in collaborating with well-known brands across the globe.

How brands can make meaningful collaborations

The events of 2020 showed us that anything can happen at any given time. That the only thing constant in this world is change. The same could be said for influencer marketing. While there’s no shortage of Influencers and platforms for promotion, brands need to strategize if they want to optimize digital talents.

Choosing an Influencer isn’t the biggest hurdle – it’s proving the collaboration produced the desired results. That’s why companies like AIR are essential. Not only can they connect businesses with the right digital talents, but they can also create cross-platform brand strategies that work.

AIR has directed dozens of projects with trusted brands such as Google, Coca-Cola, Vodafone, Avon, Danone, Nestle, and McDonald’s. Their services include influencer marketing, video production, and making Turnkey channels on YouTube and TikTok. And with over 1,132 collaborations between bloggers and brands under their belt, you know you’re going to be in good hands.

You don’t have to be a huge corporation to leverage influencer marketing. How Influencers will shape the marketing and advertising industry in coming years is yet to be determined. But one thing is certain: businesses need to adapt to change if they want to reach their goals.

And companies like AIR can help you get there. 

Tags: 1 influencer network 20 influencer marketing statistics that will surprise you 5 days to influencer status ebook about social media influencers adinfluencer advertising influencer agencia influencer marketing agencia influencers instagram agency for social media influencers agency influencer marketing an influencer an influencer meaning articles on influencer marketing audience influencer b2b influencer marketing platform b2b influencer outreach base 4 the influencer be a brand influencer be an influencer review beauty influencer definition best brand influencer campaigns best brand influencer programs best examples of influencer marketing best influencer campaigns best influencer marketing campaigns 2018 best instagram influencer marketing best practices for influencer marketing best social media platforms for influencers bloggers and influencers brand ambassador statistics brand influencer brand influencer instagram brand influencer marketing agency brands that do influencer marketing brands that work with influencers brands working with influencers business influencer meaning business influencers buy influencer marketing buy social media influencers campaigns for influencers can i be an influencer celebrity influencer marketing collaborate with influencers examples collaboration influencers companies that use influencers companies using influencer marketing companies who use influencer marketing connect with instagram influencers connecting brands and influencers content marketing influencer marketing content marketing influencers core influence agency dealing with influencers define social media influencer define what a social media influencer does definition influencer marketing definition of social influencer digital influencer digital influencer marketing agency digital influencer of the year digital marketing and influencer marketing digital media influencers does influencer marketing work effect of influencer marketing effective influencer engagement influencers engaging with influencers examples of influencer marketing campaigns examples of instagram influencers famous influencer reviews find influencer marketing find your influence review finding social media influencers global influencer agency global influencer agency email good social media influencers google influencer program great influencer campaigns hire social influencers how big is the influencer market how can companies identify social media influencers how do i become a brand influencer how do influencers gain followers how do influencers get brand deals how do influencers promote products how do influencers work with brands how do social media influencers affect us how does being an influencer work how does influencer marketing work how influencer marketing works how influencers have changed marketing how influencers influence us how influencers work how influencers work with brands how many companies use influencer marketing how many influencers are there how many social media influencers are there how much do companies spend on influencer marketing how much social media influencers make how to advertise with influencers how to approach a social media influencer how to approach an instagram influencer how to approach micro influencers how to attract influencers how to be a brand influencer how to be a influencer on social media how to be the best influencer how to become an influencer marketer how to buy influencers how to choose influencers how to collaborate with influencers how to create a successful influencer marketing campaign how to create an influencer campaign how to create an influencer program how to do influencer marketing how to do instagram influencer marketing how to engage influencers how to find influencers to promote your product how to find social influencers how to find social media influencers how to find social media influencers for your brand how to find social media influencers in your area how to find the right social media influencer how to get an influencer to promote your product how to get brand deals as an influencer how to get influencers to help you how to get influencers to promote your product how to get influencers to work with you how to get into influencer marketing how to get social media influencers how to get social media influencers talking about you how to get started with influencer marketing how to hire a social media influencer how to influence influencers how to manage influencer marketing how to market well how to partner with an influencer how to partner with brands as an influencer how to partner with instagram influencers how to social media influencer how to source influencers how to start an influencer agency how to start an influencer marketing agency how to start as an influencer how to talk to instagram influencers how to track influencer marketing how to use influencer marketing how to use influencer marketing on instagram how to use influencers how to use influencers for marketing how to use influencers in marketing how to use influencers to drive sales how to use instagram influencers for business how to use social media to influence others how to work with a brand how to work with influencers how to work with social media influencers https influencermarketinghub com identify social influencers impact of influencer marketing on consumer behaviour impact of influencers impact of social media influencers on brands impact of social media influencers on marketing importance of influencers importance of social media influencers industry influencers influence 4 brands reviews influence 4 you influence marketing influence marketing facebook influence marketing hub influence marketing reporting portal influencer influencer activation ideas influencer ad agency influencer ads influencer advertising influencer advertising agency influencer advertising platform influencer agency influencer agencys influencer and influence influencer based marketing influencer brand partnerships influencer branding agency influencer business plan influencer business program influencer campaign influencer campaign meaning influencer collaboration influencer company influencer content influencer content ideas influencer daily influencer data influencer development influencer digital agency influencer digital marketing influencer engagement influencer engagement strategy influencer expertise influencer followers influencer help influencer how to influencer ideas influencer impact on marketing influencer industry influencer influencer influencer information influencer is influencer jelentése influencer landscape influencer management influencer market influencer marketing 2018 influencer marketing 2018 stats influencer marketing ads influencer marketing advertising influencer marketing agency influencer marketing agency near me influencer marketing agency san francisco influencer marketing analysis influencer marketing articles influencer marketing as a marketing tool influencer marketing brand awareness influencer marketing brands influencer marketing budgets 2019 influencer marketing campaigns influencer marketing club influencer marketing companies influencer marketing content marketing influencer marketing data influencer marketing days 2018 influencer marketing definition influencer marketing definition english influencer marketing description influencer marketing effectiveness statistics influencer marketing event 2018 influencer marketing examples influencer marketing facts influencer marketing facts 2019 influencer marketing for small business influencer marketing growth influencer marketing growth 2020 influencer marketing how to start influencer marketing hub app influencer marketing hub what is an influencer influencer marketing impact on sales influencer marketing in digital marketing influencer marketing india examples influencer marketing industry influencer marketing management influencer marketing meaning influencer marketing nyc influencer marketing plan influencer marketing plan example influencer marketing platforms 2019 influencer marketing pricing models influencer marketing process influencer marketing programs influencer marketing rates influencer marketing refers to influencer marketing resources influencer marketing roi 2019 influencer marketing social media marketing influencer marketing statistics influencer marketing statistics 2018 influencer marketing statistics 2020 influencer marketing stats influencer marketing strategy influencer marketing strategy 2017 influencer marketing strategy 2018 influencer marketing success stories influencer marketing system influencer marketing today influencer marketing tools influencer marketing tools 2019 influencer marketing websites influencer marketing why influencer marketing work influencer marketing works influencer meaning in marketing influencer media brands influencer one influencer only influencer outreach services influencer outreach strategy influencer outreach tips influencer package influencer page influencer paid collaborations influencer partnerships influencer perks influencer placement influencer press influencer program influencer recommendation influencer research influencer selling influencer sites influencer social media definition influencer statistics influencer strategist influencer strategy influencer tracking influencer values influencer website influencer worth influencers and advertising influencers blog influencers creating their own brands influencers for marketing influencers in business influencers needed influencers of social media influencers promoting products influencers research influencers roi influencers social media platforms influencers to promote your product influensers influential influencer marketing influncer influncers instagram ads influencers instagram and influencers instagram campaigns for influencers instagram collaboration message instagram influencer business model instagram influencer marketing instagram influencer strategy is influencer marketing effective key influencer marketing key influencers learn influencer marketing managing social media influencers market influencers meaning marketing d influence instagram marketing de influencers marketing for influencers marketing strategy influencers marketing through influencers marketing through instagram influencers meaning of social media influencer most successful influencer marketing campaigns online influencer paid campaigns for influencers people influencers power of influencers on social media product influencer professional influencer purchase influencers reach influencer marketing research influencers research on influencers role of influencers in digital marketing role of influencers in marketing social influencer companies social influencer content social influencer management social influencer marketing social influencer products social media agency for influencers social media business influencers social media influencer social media influencer ads social media influencer agency social media influencer campaign ideas social media influencer content social media influencer data social media influencer definition social media influencer effectiveness social media influencer examples social media influencer impact social media influencer industry social media influencer marketing social media influencer meaning social media influencer platform social media influencer research social media influencer strategy social media influencers advertising social media marketing for influencers start influencer business strategic implications of influencer marketing study influencer marketing target influencer marketing the 2018 influencer marketing handbook pdf types of influencer marketing use of influencers in marketing using influencers for marketing using influencers to sell products using social media influencers for marketing value of influencer marketing value of influencer marketing industry ways to work with influencers what are key influencers what can influencers do for your brand what do influencers do what do internet influencers do what does a social media influencer do what does an influencer do what does influencer marketing mean what is a brand influencer what is a business influencer what is a influencer on social media what is a social media influencer what is an influencer campaign what is an influencer marketing what is an influencer on social media what is an online influencer what is digital media influencer what is influencer in marketing what is influencer marketing what is influencer marketing and how does it work what is social media influencer marketing what is the influencer marketing what social media influencer what’s an influencer what’s influencer marketing whats a social media influencer which one of the following does not influence marketing activities who is an influencer on social media why brands should work with influencers why brands use influencers why do influencers work why is influencer marketing effective why is influencer marketing important why is influencer marketing so effective why work with influencers working with influencers 2019 working with instagram influencers working with social influencers www influencer com