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Here’s How Vietnamese Immigrant Johnny Dang Made a Fortune Supplying Jewelry to Celebrities

Johnny Dang

Who Is Johnny Dang?

Johnny Dang is a Vietnamese jeweler, entrepreneur, and YouTube personality who is based in Houston, Texas. He is best known for designing jewelry and grills for popular hip-hop celebrities and various other entertainers. Dang is also famous as the founder of Johnny Dang and Co., a business that sells custom jewelry.

Dubbed ‘The Jeweler to the Stars,’ Johnny Dang has played an instrumental role in popularizing jewelry, grills, and other mouthpieces used by numerous acclaimed artists. He’s widely reported to be the inspiration behind rapper Nelly’s 2006 hit song, “Grillz,” which featured rappers Paul Wall and Ali & Gipp as well as vocals by singer Brandi Williams. The song topped the Billboard charts in 2006 and attributed much of its popularity to the mouthpieces worn by the rappers. Dang himself can actually be seen dancing in the background.

Quick Facts

Full Name: Johnny Dang (born Thanh Dang)
Popular Name: Johnny Dang
Gender: Male
Birth Date: November 21, 1974
Age: 46 years
Parents: Unknown
Siblings: 4 brothers
Birth Place: Dak Lak, Vietnam
Nationality: Vietnamese
Ethnicity: Vietnamese
Education: Houston Community College
Marital Status: Married 
Sexual Orientation: Straight
Wife/Spouse: Jennifer Dang
Children: Johnny Dang Jr. and Jacy Dang
Dating: N/A
Net Worth: USD 20 million (as of May 1, 2021)
Source of Wealth: Jewelry Design, Entrepreneurship, Social Media, and Other Ventures
Height: 5′ 7″ (1.7 m)
Weight: 70 kg; In pounds: 154 lbs.

Early Life and Career Information

Johnny Dang was born Thanh Dang on November 21, 1974, in ??k L?k, Vietnam. Not much is known about his parents’ names.

Dang’s father and grandfather both worked in the jewelry business. So, it’s clear to see where Dang’s interests in jewelry came from.

In 1987, Dang’s father emigrated to the United States and settled in Houston, Texas. In 1996, Dang, alongside the rest of the family, followed his dad.

Johnny Dang began working as a jewelry repairman at a local flea market in Houston, initially making $100 per month. It’s during this period that he met rapper Paul Wall, who was impressed by his grills-making skills and decided to offer him a few contracts.

In 2005, Dang founded his own jewelry company, Johnny Dang and Co., with the help of Paul Wall. He began by selling necklaces, rings, watches, and grills.

Over the years, Johnny Dang has continually established himself as one of the top jewelry suppliers for popular artists. He has been mentioned in musical recordings by artists like Migos, Lil Pump, Gucci Mane, Keith Ape, Chief Keef, King Von, DaBaby, Juice WRLD, YNW Melly, Lucky Luciano, to mention but a few. Dang has also graced tons of music videos, beginning with the music video to Nelly’s 2006 song, Grillz. He subsequently appeared in music videos to the following songs:

• “And I Still” by Rod Wave
• “Gucci Bandanna” by Soulja Boy, and Shawty Low, and Gucci Mane
• “Ice Cream Paint Job” by Dorrough
• “Ice Tray” by Quavo and Lil Yachty
• “No Angel” by Beyoncé
• “We Takin’ Over” by DJ Khaled
• “Wild Boy” by Machine Gun Kelly

Besides appearing in music videos and being referenced by music artists, Johnny Dang has also provided vocals for a couple of songs, including the song “Stay Iced Up” by Paul Wall. Dang’s creations have also appeared in numerous magazines and television shows, including XXL, Ozone, Super Sweet Sixteen on MTV, and Spring Bling on BET. Plus, his works are frequently featured on The Johnny Dang and Paul Wall Show, a reality show that he produces alongside his business partner Paul Wall.

Johnny Dang’s Net Worth

Growing up, Johnny Dang always harbored ambitions of becoming a successful jewelry designer. Over the years, he was able to harness his dreams into a million-dollar jewelry business.

As of May 1, 2021, Dang had a net worth of 20 million. The majority of his wealth comes from his successful jewelry design and supply business.

Dang’s jewelry company, Johnny Dang and Co., was established in 2005. By 2010, the company had made over $500,000. The brand gained widespread recognition following Dang’s continued rise in popularity in the hip hop community. Presently, Johnny Dang and Co. is valued between $13 million and $15 million. Some of the company’s notable clients include rappers Kanye West, Lil Wayne, and T.I., as well as film distributor Warner Bros. T.I alone has spent as much as $35,000 on a single jewelry set.

Besides jewelry design and supply, Johnny Dang also earns from television appearances, particularly on MTV’s Super Sweet Sixteen and BET’s Spring Bling.

Plus, Dang is an active social media figure, especially on YouTube and Instagram. So, he likely also earns from monetized posts and sponsored ads.

Lessons from Johnny Dang

1. An empire cannot be built overnight

Johnny Dang has earned millions from his jewelry business. But Dang didn’t become a dollar millionaire overnight. At some point, he was making a paltry $100 per month.

2. Be agile and adaptive to new technology

When Dang moved to the United States, he realized that jewelry styles in America were quite different from what they were in Vietnam. He quickly mastered the local trends and began designing his jewelry with the American market in mind.

3. Partner with people who can add value to your brand

Johnny Dang has collaborated with various established hip hop artists and attributes his incredible success to these partnerships. Examples of artists that Dang has collaborated with include Paul Wall, Nelly, Gucci Mane, to mention but a few.

Famous Quotes by Johnny Dang

“If you do a short cut, you will cut your life short.”

“Keep working hard and love what you do.”

“Like with any business, you have to keep giving customers something new and special to keep them coming back. Nobody buys two of the same thing.”

Wrap Up

Johnny Dang is a Vietnamese jewelry designer and supplier who has a net worth of $20 million. Dang is noted for his deep ties with hip hop artists, many of whom have been instrumental in popularizing his jewelry brand.

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